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Case Studies

2023 TOYOTA AFL FINALS SERIES

AFL Video.mp4
  • 6% Increase in positive brand sentiment
  • 2.5m+ people reached nationally
  • Increased attendance on forecast numbers (660,000+ tickets sold)
  • Second highest Finals Series ticket sales ever
  • Finalist in the 2024 Cairns Crocodiles - Radio & Audio
  • Finalist in the 2024 Australian Radio Awards - Best Commercial, Single, Metro.

    “It is my opinion that the success of the SCA 3D audio campaign played a pivotal role in delivering one of the best AFL Finals Series in recent history” - Kylie Rogers; AFL Executive General Manager Customer and Commercial

    Source: AFL, SCAIQ

An immersive 3D audio campaign geo-targeted to listeners on the commute, transporting them to the physical stands of the MCG.

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All audio campaign assets (including case study) written and directed by Paul Corbett.

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Production by Chris Gates.

Case Study voiced by Tim Solly.

7-Eleven_Case_Study_Video.mp4

7-ELEVEN

An audio iteration of 7-Eleven's wider 'Great Stories' campaign (produced by CHEP), that sent The Hit Network's 'Carrie & Tommy' on a wild adventure as chosen by listeners.

 

All audio campaign assets (including case study) written and directed by Paul Corbett.

 

Case Study voiced by Paul Corbett.

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  • 176% Increase in Brand Awareness (7-Eleven/Mobil)
  • 39% Increase in Consideration
  • 52% Increase in Purchase Intent
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    Source: SCAIQ

TABLE OF PLENTY

Table_of_Plenty_Case_Study(1).mp4

A complete Brandsound package that had families literally singing for "More Plenty Please!" - making for Table of Plenty's highest sales numbers ever.

 

All audio campaign assets (including jingle lyrics, melody, and case study) written and directed by Paul Corbett.

 

Composer/Musician: Chris Gates.

Vocals: Sue Jones.

Case Study voiced by Sibylla Budd.

  • 60% Woolworths Growth vs YAG
  • 20% Coles Growth vs YAG
  • 30% Indies Growth vs YAG
  • $1,000,000 product in less than six months

    Source: OpenWay Food Co (Table of Plenty)
Hard Rated Video.mp4

HARD RATED

How do you associate crushed lemons with Asahi's newest Alcoholic Lemon Premix? By crushing lemons of course...

 

All audio campaign assets (including sizzle reel) written and directed by Paul Corbett.

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Strategy by Aaron Joseph.

Case Study voiced by Nat Bond.

  • 62% increase in prompted awareness

  • 77% increase in purchase consideration​

    Source: SCAIQ​

ZOOPER DOOPER

The only way to launch an out-of-this-world product, is to literally launch it out of this world! But will summer's hottest new treat freeze...?

 

All audio campaign assets (including sizzle video) written and directed by Paul Corbett.

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Strategy by Aaron Joseph.

Case Study voiced by Liza Altarejos.

  • More than half a million Australians engaged
  • 71% of listeners took action
  • 44% sales uplift over Summer
  • Winner of Best Sales Solution, Australian Commercial Radio Awards 2024
Zooper Dooper Video.mp4
triplem_-_thirsty_camel_choir_-_sketch.mp4

THIRSTY CAMEL

How does one bottleshop own the Australian long weekend? By lending its wares to the biggest Australian anthem of all...

 

All audio campaign assets written, directed and performed by Paul Corbett.

  • 1.7 million Victorians reached on air
  • 60,000+ views
  • 4x Increase in Loyalty campaign metrics
  • Finalist in the 2023 Australian Commercial Radio Awards, Best Commercial, Single, Metro

    Source: Thirsty Camel, SCAIQ
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